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Amazon is actually shaping our expectations for business sales and client services well beyond household staples. If you can get complete customer satisfaction buying everything from dish soap to Nikes online, you should be able to expect the same from a high-ticket item costing you hundreds, if not thousands, like title insurance, real estate brokerage and mortgage lending.   

Introducing a New Way of Marketing

Disruptive Marketing: Merging data analytics with marketing strategies to create an omni-channel solution and grow revenue.
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HBAP inspiration for Eiffel Marketing

My professors & colleagues at Harvard Business Analytics Program Immersion provide continued inspiration for Eiffel Marketing!
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Eiffel Marketing case study presented to Harvard Business Analytics Program

CLICK TO WATCH Giving thanks! I just received one of the biggest honors of my life: My case study was selected by Harvard Business Analytics Program. This year, I am thankful for my family, my business, HBAP and this amazing horse that I get to ride on the weekends, Dancing Through The Storm. She helps…
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Eiffel Marketing earns WBENC certification!

Eiffel Marketing is now certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add…
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No data? No problem!

There has never been a better time to get started with data collection and analytics! This is how we jump-started one organization’s digital strategy. Video transcript: Hi, thanks for clicking to watch. Today I’m presenting to you a project that we were recently hired to help with. Our client was unsure of their client demographic,…
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Success Story! Check out our new video to see how we helped a client with new market entry

Video transcript: Hi and Thanks for checking out my video. So today, I’d like to share a project that we were recently hired by a client to help them with. Our client decided to enter new market segment and was unsure how to get started. We were asked to develop and help implement an effective…
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